Jun 292011

This guest post is by Amy of Harrisonamy.com

From Jack and the Beanstalk, to Little Red Riding Hood, to Cinderella, fairytales have been enchanting audiences for thousands of years. They are constantly being retold, modified and even made into blockbuster movies. Despite their apparent simplicity, they enrapture and engage audiences time and time again.

Copyright Arto – Fotolia.com

By using the following five key elements of a fairytale, you can harness the secret storytelling magic to write irresistible blog posts and keep your readers coming back for more.

1. Create desire

Every fairy story starts with some desire. Whether it’s Cinderella wanting to go to the ball, a poor man wanting to be king, or a girl taking some food to Grandma’s house, the story starts with a desire for something.

No enchanting tale starts without some kind of hope, dream, want, or wish. Even if it’s the wish for things to stay the same, the characters have to want something.

So how does this relate to your blog? Well your customers are reading your articles because they also want and are hoping for something, whether it’s entertainment, advice, or tips on a particular subject.

One of the best ways to stimulate that desire is by using your headline to show them that you have something they will want. For example:

  • 7 Ways To Go To The Ball If You Are A Beautiful But Poor Step-Sister
  • The Best Way To Get To Grandma’s House While Avoiding Wolves
  • How To Get Your Magic Beans To Grow In Just 2 Days

2. Overcome challenges

In every good story, there’s some kind of challenge or obstacle and your blog readers are experiencing the same thing.

The challenge is usually stopping them achieve what they truly desire. Red Riding Hood had to face the wolf, Cinderella had to get past her wicked step-sisters and Jack had to try and get round the giant to get his treasure.

So what is it that your blog readers desire and what is their ugly step-sister, wolf, or ogre that stops them? Perhaps your blog readers desire more traffic but are confused by the different methods to attract more readers. Or perhaps they want to write a novel but are getting stuck with writer’s block.

When writing a blog post, ask yourself what challenges come between your audience and what they desire, and how you can help overcome them.

3. Give them a hero to

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