This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we!
For most people, spending money isn’t an automatic thing. You’ve worked hard for your money, and when you’re about to part with it, you want to believe your hard work will actually mean something.
This meaning doesn’t need to be a logical thing—it can be completely emotive.
But with the inherent desire for meaning, there’s always a little voice inside us looking for a reason not to spend our cash. As bloggers and online marketers, we’re often our own worst enemies. With some of the tactics we use, we’re basically handing a megaphone to our readers’ little voices, and encouraging them to scream, “Get the heck out of here!”
When I’m evaluating my own work, or that of others, I often refer to these as leaps of faith. The bigger the leaps of faith you expect your customers to make, the less likely they’ll be to make them. Let’s look at ten of the most common, and see how you can make them lovelier!
Not making it clear what your blog is about
Some say three seconds, some five, and some ten—but so often to I come across blogs that I can’t even figure out in five minutes! If a user’s thinking, “I don’t know what this site is about,” how could you expect them to give them your email address, or their money?
Not communicating what’s going to happen
Our fear of the unknown is strong. Chances are low that I’ll give you my email address or my credit card number if I have no idea what’s next in the process. If you’re collecting email subscriptions, make sure your reader knows what they’re singing up for; if it’s a ebook download, make sure they know as soon as the payment is made that they’ll be emailed instructions on how to download; if it’s a physical product, tell them the fulfillment process up-front. This is simple stuff, but it’s important.
Making people feel like you’ve gone back to 1999
Design isn’t that important, right? Wrong. If your website looks like it was built in the 90s, then all I’d say is you’d want to have some pretty awesome content. You’re blogging on the web, so it needs to looks