This guest post is by Philip Rudy of inetzeal.com.
The recent Panda update has affected many websites, and not only the “content mills” of the Internet. Many bloggers are scrambling and wondering what they can do get their rankings back to where they were.
Side note: If you feel you have been wrongly effected by the recent update, let Google know about it here.
Many bloggers have even gone as far as to delete each and every one of their guest posts until their rankings bounce back, thinking that the guest posts they have allowed on their sites are what is affecting their rank.
However, guest posting is not a problem if it’s done right. If accepting guest posts is what’s keeping your web site at the bottom of the SERPs, then it’s time to start taking a better look at the guest posts your web site is accepting.
Let’s take a close look at the similarities between your sub-par guest post and the type of pages that were affected by the Panda Update:
Original content makes up a low % of content, either at the page level or throughout a whole site
Unfortunately, many guest post topics are rehashed over and over on the Internet. Is it always the guest poster’s fault? No, but when people are trying to build links rather than provide value through their writing, then topics become rehashed over and over again. If you have many guest posts like this then your web site starts to look like a duplicate content monster—and sometimes you wouldn’t even know it.
Solution: Research proposed guest posting topics and see what’s already out there. Let guest bloggers know that if they want to write on topic, then it has to be something completely different from what comes up in the SERPs.
Ads that don’t coincide with the content
Many times when you accept guest posts they may be a little off topic from what you are usually writing about. When you accept many off-topic guest posts, your site begins to look like a content mill—more like an article directory than a blog.
If you have advertisement on your site that’s the same on each page, you begin to have totally irrelevant ads on many of your pages. This is a sign of a poor-quality website—and one that is now measurable in Google’s algorithm.
Solution: Make sure when you are accepting guest posts that the topic is at