“Building blogs is like building muscles—in order for them to grow you need to use them.”
I tweeted the above statement a few weeks back and it got so much traction I decided to create this video on the topic.
The idea for the video came out of the a Skype chat session I had with five readers who all worked through the 31 Days to Build a Better Blog workbook together. Their feedback was that they felt like they’d all signed up to the gym together and had just had a month of intense training. In each case, their blogs had grown (both in terms of content and traffic), and they’d come to the realization that daily blogging exercise was what had led to the results.
Transcription of Building Blogs is like Building Muscles
Hi. It’s Darren from ProBlogger here. Today I want to talk about a principle of blogging that I think most people understand but many bloggers I come across don’t actually do anything with that knowledge. And that is this: a blog is like a muscle, it only grows when you use it.
Most of us understand that to have a successful blog you need to actually blog. You need to actually create content. You need to do the activities of a blogger in the same way that if I want to grow my biceps I need to actually pick up something heavy and I need to exercise those biceps. If I’m just passive with them they won’t grow at all.
So most of us understand that, but most of us also just let our blogs happen when we feel like blogging. Most bloggers I interact with? You ask them, you know, “what is your blog posting schedule like?” and they kind of look at you a little bit blankly. “Well it’s kind of like when I sit down at my computer and I think maybe I should come up with something to write about”. It’s very impulsive, and it’s not very strategic.
Now, using this exercise metaphor, I’m actually someone who doesn’t exercise very well on an impulsive basis. I actually need to be a little bit strategic about it.
The times in my life where I’ve been the most fit and most healthy are the times in my life where I’ve actually put a plan in place to become fit and healthy. They’re the times