This guest post is by Jennifer Brown Banks of Penandprosper.
A recent Google search in preparation for this piece revealed over 40 million entries for the term “business blog.“ That makes for a whole lot of niche competition. A compelling reason to seek strategies to stand out to stay in the game. Or as I like to put it, to break from the blahs!
Contrary to popular opinion, your business blog doesn’t have to be bland to be taken seriously.
It can be “professional” and still be entertaining, informative and engaging. In fact, this is one example of when you should “mix business with pleasure”. Because ideally you want readers to enjoy their experience when they visit, and to share your content via social media forums and link love. Regardless of your industry, tone, or target audience, injecting a little “personality” into the mix can make for great results and increased readership.
Here are four key reasons why:
- The more engaging your content, the longer readers are inclined to stay. The longer they stay, the lower your bounce rate, which enhances your Alexa ratings.
- The more engaged readers are when they visit your site, the greater the likelihood they’ll return.
- Repeat visitors often become loyal customers. Loyal customers often refer others.
- It’s a savvy way to be remembered and to distinguish yourself from the vast competition.
Now that you have the 4-1-1 on why, here’s how!
In addition to quality articles, consider placing polls, surveys, and study findings relative to your products or services. Some companies I’ve done business with even “entertain” customers with trivia questions or posts related to national observance days or “awareness themes. For example, “Women’s History Month” or “Poetry Month,” or even Mothers’ Day.
One site that epitomizes variety in terms of content, presentation, and approach is One Woman Marketing. Here you’ll discover video posts, pod casts, lively commentary, and provocative titles to boot! For certain, you’ll never leave bored.
Speak in a conversational tone
Talk “to” readers, not “at” them. Also, if you use acronyms, abbreviations, or tech terms, have a glossary for those who may not be in-the-know.
There’s no better example of this than Tia, over at Bizchickblogs.com Her style of expression, her distinct voice, and her warmth resonates with each post. When you read her words, it kinda feels as if she’s sitting in your living room having a one-on-one. She knows her stuff without being stuffy.