This guest post is by Danny Iny of Firepole Marketing.
Blogging is dead.
In fact, if you ask some people, it was never really alive.
Sure, there are a gazillion blogs out there, and sure, some of them have tons of followers and make lots of money.
But let’s face facts. Most of the blogosphere consists of ghost blogs with single-digit audiences, about topics that nobody really cares about. Most blogs make zero dollars, and even cost the owners money, as well as lots of time.
So really, it’s just a matter of time before the world wakes up to the reality that blogging is dead, or was never really alive, and returns to the comfort and security of print newspapers. Right?
Umm … no, not really.
I don’t think blogging is dead, and I’d like to think that I wouldn’t make such blanket statements about anything (I’m not a big fan of Twitter, but I recognize that as being my opinion, rather than the gospel truth). The above was a quick caricature of the crotchety, ain’t-never-getting-on-board-with-this-blogging-thing sort of naysayer.
And it’s nonsense. Not just because this is ProBlogger, and if you’re reading this, then you probably disagree with almost everything I wrote. But because you’re a smart person, who knows that absolutes like “blogging is finished” or “Facebook doesn’t work” may be right for some people in some contexts, but can’t be right for everyone in every context.
So let’s try another absolute on for size. Tell me how this one grabs you:
Blogging is awesome.
In fact, it’s so awesome that I find it hard to believe people still waste money on anything else!
There are loads of blogs out there with tons of followers making lots of money—these aren’t just hypotheticals, There are tons of easy examples that come to mind, like Problogger, Copyblogger, and Firepole Marketing (okay, so Firepole Marketing isn’t in the same league, but watch this space!).
Sure, there are some ghost blogs out there, but that’s just a testament to how incredibly accessible the world of blogging really is—there are practically no barriers to entry, which means that anyone can do it, and anyone can win big.
Blogging is the ultimate level playing field, and it’s just a matter of time before the whole world wakes up and realizes that blogging is where it’s at. Right?
Umm … no, not really.
There really are tons of great reasons to be blogging. Here are just