This guest post was written by Stephen Guise of Deep Existence.
Admit it. You think I’m crazy for dogging the two most commonly cited blogger goals—traffic and great content. Allow me to explain before you throw your mouse at the screen, please.
Busting the myths
Blog traffic is very important. With no traffic, how will anyone see your masterpiece on writing blindfolded for enhanced focus? Your blog needs traffic.
But traffic is not a valid measure of success. If traffic were a valid measure of success, every blogger starting out would be an instant failure for months, if not longer.
Success metrics must be applicable to people at all levels of experience. High traffic later on is a great indication that you have succeeded (like ProBlogger has), but it simply isn’t relevant to new bloggers who want to know how well they’re doing.
Traffic relative to experience and time online is also a moot statistic, because it has more to do with luck and/or marketing than anything else:
- The better marketers will have better traffic—especially in the beginning.
- I’ve seen horrendous blogs (messy layout, weak content, horrible grammar, etc.) with thousands of subscribers.
- I’ve seen great blogs that are practically invisible online because they don’t know how to, or care to, gain exposure.
- Time separates the wheat from the chaff (unless you never market your blog at all, in which case, good luck).
For a beginning blogger, it can be tough to see the big-time bloggers pull in thousands of visitors on a daily basis while you’re reaching for 50 on a good day. It takes time and effort to get your name out there so that you can get the chance to be fairly evaluated by web users. I know that many quality bloggers have simply quit because they equated low traffic with failure.
63,494 blogs were started in the last 24 hours (according to blogpulse.com at the time of writing) and many of those bloggers will quit in the first few months. The first few months are important.
We’ve all heard the classic “content is king” viewpoint as well as the opposing, “unseen content is useless” perspective. In reality, both have some truth—you need great content and you need to make sure people know about it.
However, saying that content is