This is a guest post by Shaun at Ultimate Mailing List.
As I’m sure many of you know, building a mailing list can greatly benefit your business.
Bloggers harp on all the time about how much money you can make if you have enough subscribers, and how great it can be in terms of social proof. While this is true, what’s often left out is what you should do once you have your mailing list up and running.
This means bloggers are left paying their $19-a-month Aweber fees, with no real idea of how they’re going to make that money back.
I want to share with you two great ways to get your email marketing campaigns off the ground.
The first strategy will help you get more subscribers and build your authority in your niche, while the second will help you get more page views and affiliate sales—all in an ethical manner, of course. Both of these methods will also help build stronger relationships with your subscribers, and get them to trust you. This is vitally important, as the better your relationship is with your subscribers, the longer they will stay around.
So, let’s get into the methods shall we?
The short course strategy
The short course method is pretty much what is sounds like: you set up a short course which your website visitor is enrolled in once they sign up to your mailing list. Over the next few days (usually seven, but the course duration can be more or less depending on what you have to offer), your subscribers will be sent a new part of the course. This is done automatically via your autoresponders, so you don’t have to physically be around for your course to be delivered.
What it achieves
Depending on the niche I’m catering to, I often prefer this method to sending out a one-off ebook in exchange for an email address. This is because it achieves a few objectives:
- It helps build up a strong relationship with your customers in a short space of time. While it can take a while for subscribers to fully trust you, if you send them top-quality emails every day for a week, this trust is built up a lot faster.
- A short course can offer higher perceived value then a one-off ebook, meaning you’ll get more subscribers.
- It’ll get people used to opening and interacting with your emails.