This guest post is by Dan Sheehan of DSConstructiontahoe.com.
I’m one of those types who believe when something’s working fine, it’s a good time to mess with it. After all, isn’t that how progression and innovation happen?
My construction business had been slow so I decided to build my own website during some down-time.
I learned a lot about WordPress and SEO through my toying, tweaking, and dismantling of this website, and I think my tips might help newbies and seasoned WordPressers alike!
Google Webmaster Tools
If you haven’t already, I highly recommend that you sign up for a free Google Webmaster Tools account. Much of the following post is based on the information you can get from this extremely important tool.
It is never fun to go to your Google Webmaster Tools account to find that the Googlebots have been discovering pages of your site that you never knew existed, or URLs that are non-existent. Or to find that your home page isn’t being indexed because there’s a trailing slash on the end of your home URL. The worst was when I found that both the www and non-www versions of my URL were being indexed—that’s not good for SEO.
Redirection and link juice plugins
Along the journey, I’ve tried many plugins. One thing I have tried to do is use as few a plugins as possible in an attempt to make my site as fast as possible (since Larry Page is such a speed freak).
I present here are a few plugins that I have found help my site play nice with Google, and are well worth the weight they add to my WP installation.
After changing my permalink structure four or five times and my domain name twice, I had a mess that Google pointed out to me under the “crawl errors” and “html errors” sections in the Webmasters tools.
The Redirection plugin allows you to place a 301 redirect on any URL within the domain. To tell you the truth, in many cases I had no idea where these bad URL’s came from—I only knew that Google was telling me they were crawl errors. And the reasons as to how I got all those errors are beyond the scope of this post. When you use a 301 redirect, any PageRank from that homeless page transfers to the page you are 301-redirecting to.