This guest post is by Jeremy Myers of TillHeComes.org.
The problem with good keywords is that they are usually not words at all. Good SEO keywords are usually phrases, that is, two or more words strung together in a saying or idea. When you enter keywords into your meta keywords section, don’t use words, use phrases.
Why? I’ll give you two reasons.
1. There are too many single keywords
While you can use single-word keywords, you will be vying for position with the millions of other websites that also use the same keyword.
Let’s say, for example, you are writing a post about how to prepare a manuscript for ebook publishing. While you could use the keyword “ebook,” you will be up against the millions of other blog posts about ebooks, even if they are about ebook readers, ebook sales, or ebook marketing.
By lengthening your keyword into a keyword phrase, such as “ebook publishing,” or maybe even “prepare manuscript for ebook publishing,” you significantly narrow the field of competitive websites, which allows your page to rise higher in Google Search results for that phrase.
Reason 2. Nobody searches for single keywords
When was the last time you searched for something on Google using only one word? That’s right: never.
If you are searching for ebook publishing tips, you don’t search for “ebook” or for “publishing.” Both are too broad. Instead, you search for the complete phrase, “ebook publishing tips.” If that is how you search for relevant sites, then that is also how you should write and prepare your own pages and posts so others can find your sites.
Boost relevance using Google Insights for Search
One helpful site I use to search for relevant keyword phrases to use in my blog posts is Google Insights for Search.
At the top of the page, you enter the single keyword or keyword phrase that you’d like to write a post about. You can choose options including a geographical area of the world you want to focus on, or which timeframe you are interested in, and then hit Search.
Here is a brief video from Google about what Google Insights can do.
Let’s look a little deeper into how you can use Google Insights for Search to write blog posts around a central keyword or phrase. Let us say, for example, you wanted to write a post on the “top blogs.” If