This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site.
Your blog sucks. You just don’t know it yet. On the other hand, my blog is great because my blog really sucks, and I know it.
I know that my blog needs work, and I’m always working to improve it. I wish I had the fan base that Chris Guillebeau from the Art of Non-Conformity has. I wish I could “figure out” social media better. I wish I had apps like Travelfish. I wish I could have better conversions, a better design, and a million other things.
In short, I know that despite getting tons of traffic and being viewed as having one of the biggest travel websites on the Internet, my blog still sucks because I know there’s always room for improvement.
I’m always working on improving my site on every front. I understand that blogging takes time and that no two blogs are equal and, if I am going to make it, I am always going to need to change and constantly improve.
No two blogs are the alike. However, one common trait I see among too many bloggers is the idea that just because we all have blogs, we’re all equal and deserve the same treatment. I think this notion harkens back to the early days of blogging, when the practice was seen as a more egalitarian form of journalism, and everyone was in it together.
Even when the social aspect of blogging is put aside and the business factor comes in, this equality idea still lingers on, and it limits bloggers from developing great websites. Why would you need to improve your website if you think it’s already on par with the best sites on the Internet? You don’t. After all, you’re at the top of your game, right? But the mentality that “all blogs are equal” will only keep you from reaching the true potential of your website.
Think of it this way: is McDonald’s the same as that amazing burger place down the street? Are two pizza places the same? No way! If every sushi restaurant thought they were the famous Nobu, why would they ever bother improving their services or quality? They wouldn’t!
And it’s that kind of attitude that keeps bloggers from developing truly outstanding websites. There’s the assumption that if we all have a blog, we are all equal and deserve the