Few things will replace SEO, providing great content, posting frequently, or building relationships with your readers and with other leaders in your niche as ways to help bring visitors to your blog.
However, I’d like to introduce you to another way you can find targeted followers who are interested in the content, products, and services you create: Twitter contests.
Anyone can put on a Twitter contest. The actual steps you go through are not difficult. And anyone can find a lot of followers with a Twitter contest. But what I want to share is how you can craft a Twitter contest to find the people who are interested in your niche, and build excitement around them following you on Twitter.
What is a Twitter contest?
Simply, a Twitter contests is a marketing activity designed to cause people to follow you and tweet a predefined message in order to be entered into a drawing for a prize. At the end of the contest period, you randomly draw the winner from those who:
- followed you, and
- tweeted the predefined message you created for the contest.
The results, if the contest is crafted right, are a lot of new followers who are truly interested in the messages that you tweet. These are the people who will most likely stay connected with you on Twitter and take action on your tweets. These are also the people who will be most likely to visit your blog or website long after the contest is over.
Each Twitter contest I run yields between 20% and 25% new targeted followers over ten days. My contests are big, so I run them about a year apart. That way, they don’t become so commonplace that they lose their novelty and appeal for either the people who enter, or the sponsors who provide the prizes.
Elements of a successful Twitter contest
While I concede that there are a lot of reasons why a person or company may want to conduct a Twitter contest, the reason that I’m discussing focuses on the blogger’s desire to find targeted followers. All other things being equal, we would rather have 2,000 followers who are interested in the information we tweet, than 10,000 followers who follow us but have no desire to read our tweets.
Depending on how you craft your contest, you may spend a lot of time, energy, and money attracting the wrong people. Alternatively, you can take specific steps to attract those in