This guest post is by Jenny Dean of Business Blog Writers.
If you run a business that sells a product or a service, you need a strong online presence. If you’re considering blogging, or if you are blogging and it’s not doing what you want it to do, then you might look into a different blogging platform to help you achieve your online goals—Compendium.
Seeing that the distinction between blogs and websites has become blurred in recent years, many online visitors don’t even realize whether they have landed on a blog or a website. In fact, static websites are becoming less desirable, since a blog has a fluid ability to target specific visitors with the most up-to-date and relevant information.
Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy.
Compendium’s platform involves a SEO strategy approach that targets the organic side of the search engine results page (SERP), and is designed to win keyword searches.
If your business has these three qualities, then Compendium may be a great fit:
- a business domain with some age/authority
- an understanding of analytics and how you make money online
- an understanding of what types of key phrases blogs are best suited to win vs. PPC or traditional SEO tactics.
As of March 2011, Compendium’s pricing ranges from $3,500 to upwards of $50,000 a year, based on the needs of the client. Their packages are scalable based on keyword selection and services, as well as any upgrades that you might request.
Why would you want a blog as a business?
- To increase search engine traffic
- To create an online community of fans of your product or service
- To increase awareness of your product or service
- All of the above.
No matter what your company’s blogging goals are, Compendium’s platform is set up to make them happen. Of course, Compendium’s approach to Third Generation blogging has to do with more qualified search traffic and lead generation online. There are millions of searches around almost every business, topic, industry, etc. every day, week, and month. If your business has a product or service, then someone is out there searching for you.
In my business, we write content for a number of blogs, but our favorite platform to write on is Compendium and here’s why.
Please note: I mentioned