This guest post is by The Blog Tyrant.
One of the hardest tasks a blogger can face is getting readers to stick around. In actual fact, its one of the most important things you’ll ever learn to do. Why? Because unless those visitors delve deeper into your site you are essentially wasting your time with all that amazing content, social media effort, and SEO work.
Bloggers often forget that we need to use things like design, layout, colors, format, and so on to help visitors delve further in to our sites.
In this post I’m going to show you eight blog home pages that make readers click deeper. Hopefully it will give you some ideas for your own.
8 Home pages that draw readers deeper
I wanted to start off by letting you know that each of these pages was chosen for a different reason. Now, I’m not saying that these are the best blog home pages in the world. What I am saying is that each one does something extremely well that encourages new visitors to become more loyal readers.
Mashable is one of the world’s biggest blogs and has a massively high page views. The main reason they are able to do this is through social proofed elements of their layout. Let me explain.
Social proof is where you provide some kind of assurance that other people have used your service. Testimonials, for example, are a common form of social proof. These things reduce anxiety in the reader but also serve to encourage a group mentality whereby people want to be involved in what other people are doing. It’s just human nature.
Mashable is all about social media and you see items like the “most shared this week” and the number of Facebook “likes” featuring prominently. The “buzz” this creates gets people to go deeper in to the site—people want to read articles that hundreds of others found interesting.
2. Digital Photography School
Digital Photography School is Old Man Rowse’s biggest blog. It has hundreds of thousands of subscribers and is one of the most heavily community-based blogs you’ll ever read. The activity in the comments and the forums is really quite wonderful.
I remember when Darren first released the new DPS design; I was blown away by how efficient and enticing it was. The old site