This guest post is by Marjorie Clayman of Clayman Advertising.
There are a lot of things that shows like Friends didn’t warn teens and twenty-somethings about. For example, you seldom saw, on any episode, scenes where the characters’ bodies randomly decided to become overweight or broken down. Monica and Chandler never said, “Yippee! A Saturday! More time to do work!” They certainly didn’t hint that sitting down to watch The Muppet Show for nostalgia’s sake would inspire a blog post. Life is full of surprises!
A lot of people, just like me, have been revisiting the original Muppet Show, which is available on DVD now. What is most interesting about checking back with Kermit, Miss Piggy, Fozzie, and the rest of the muppets is that you discover that the show has an entirely new but equally brilliant meaning when you watch it as an adult. Somehow, Jim Henson was able to create a show that works as well for toddlers as it does for adults.
This kind of nuanced, multi-level storytelling can also convert a good blog into a great one. Here are some ideas on how to blog Muppet Show-style.
Begin on the surface
How did The Muppet Show work for kids? Well, as a kid, how could you not fall in love with the-ultra cute Fozzie Bear and Rowlf the dog? How could you not admire Kermit’s tiny flailing arms and Miss Piggy’s penchant for punching everyone out?
As a blogger, cuteness will probably not work for you unless your target audience is kids. However, what you can concentrate on is the group of people who pass by your blog by chance. They don’t know you, they aren’t connected with you on Twitter or Facebook, but they end up at your blog anyway. How can you entice these people to stick around? You could try:
- using a conversational tone so that they feel welcome right away
- using strong images that help emphasize key points in your blogs
- using a highly legible font and enough spacing so that your blog is easy to read.
Just as adults are not turned off by the cuteness of the muppets (I still melt when I see Kermit’s nephew Robin), your regular readers will not be turned away by efforts like these.
Be conscious of your audience
One of the most masterful aspects of The Muppet Show is that Henson and his team were able to write jokes that were horrible, and then they