This guest post is by Jenny Dean of Business Blog Writers.
Whether you run a business with a YouTube channel, you’re a blogger whose blog has a complementary YouTube channel, or you’re someone with a blog who’s thinking of setting up a YouTube channel, you may be interested in knowing how to brand a YouTube channel.
Why is branding important? The most famous brands in the world are identified by their logos. In fact, a college kid can be wearing a red shirt with white lettering in the font of the Coke brand, but the message on the shirt doesn’t even have to read “Coke” in order for us to know what brand it is.
Your brand gives people a way to easily identify you. Because images are so powerful, your brand becomes a way for them to emotionally connect with you as well. Whether if they find your blog by seeing one of your videos on YouTube, or if they end up on YouTube through a link from your site, you want them to know they’re still with you.
Although social networking has brought a lot of advantages to bloggers and companies, it also limits the ways you can control your brand. YouTube has made this a little easier by allowing you to include your branding within your account.
There are two options when it comes to branding your YouTube channel:
- A background branding option, which is available to everyone.
- A banner and call-to-action branding option that’s available only YouTube partner.
That’s right: only YouTube partners can add banners to their channels. If you want to add a banner and you’re not a YouTube partner, you might want to become one. Of course, being a YouTube partner also gives you the opportunity to earn extra cash because YouTube shares ad revenue with its partners.
In order to qualify as a YouTube partner, your videos need to attract a certain number of views, and you need to post rather regularly. Unfortunately, the exact number of hits you need, and the post frequency requirements aren’t defined numbers. You can learn more about YouTube Partner qualifications on the YouTube website. As a guide, my own application for my YouTube channel took over four months, and I think I applied twice. If you’ve had experience with becoming a YouTube partner, please tell us about it in the comments.