My accountant just called and asked me if I’d robbed a bank.
She just saw the figures from the last few months of blogging and, as I mentioned back in my December earnings update, we’ve had some very good months lately.
December was my biggest month ever, but January and February are shaping up to be great, too.
There are two main reasons for the improvement in revenue:
- Christmas Promotion: In December, I ran a 12 Days of Christmas promotion on my photography blog. This rolling series of promotions saw a massive spike in affiliate sales, but also a big increase in ebook sales over that two week period.
- Ebook Launches: Towards the end of January and into February I launched a new ebook on my photography blog. It was our biggest launch yet and the new ebook sold faster on launch than I’ve seen before. In fact, ebook sales for the last three months have totaled just under 13,000 units.
Today, when my accountant rang to check whether the reports I’d sent were real, I tried to explain what had happened. She understood the above two reasons, but dug a little deeper and wanted to know why.
Her reflection was that about 18-24 months ago something changed in my business that seemed to tip earnings up a notch. Understandably, she wanted to explore the cause of that change.
I struggled to answer her at first, but in the end I put it down to two things:
1. I made a mind shift
A couple of years back, I switched my business focus away from relying purely upon advertising and affiliate revenue and decided to get serious about creating some products of my own.
2. Invested in Learning
Two years ago was also the point at which I decided to get serious about learning how to market and launch these products that I’d begun to develop. I knew that simply deciding to have my own products wasn’t enough—I needed to invest in my knowledge of marketing them.
It was at this time that I started to do two things:
- I began to seek out others who had experience in online marketing. I began to be more intentional in developing relationships with, and collaborating with, smart marketers. These people have taught me a lot!
- I purchased a variety of online training programs to learn some good principles for marketing products online. I enrolled in the programs, the most helpful of which I’ll tell you about