This guest post is by Martyn Chamberlin of Two Hour Blogger. em
What separates your blog from thousands of others in your niche? What are you doing that’s different? Why would people prefer your blog over others?
Like most writers, that question may make you freeze for a minute. You can feel your insides going numb. Your face starts turning green.
What’s different about you? Man. You can’t think of anything right off the bat. You’ve lived with yourself for a long time, and you’re used to it. You can’t imagine what makes you different from everyone else. You’re just an average guy.
After thinking for a bit, you come up with this answer:
The only thing that distinguishes you from everyone else is your personality. It’s your most valuable asset. There’s nobody else quite like you. If you write with personality, people will listen to what you have to say.
This makes sense. You begin feeling better. All you have to do is relax and be you, and everything will be okay.
But there’s a problem: nobody cares about who you are.
There are millions of bloggers, and every one of them has a personality. Sure, your personality will separate you from other people, but that’s not enough. Everybody’s unique. So if you want people to read your blog, you’re going to have to have more than just personality.
This is a huge blow to the ego. It’s very hard to accept. By nature, you imagine that people value what you have to say. You’re more important than they are, and they recognize that.
I see this happen all the time in the visual arts. An amateur artist thinks their self-taught, self-expressive painting is every bit the masterpiece of a Rembrandt or Bierstadt. The artist refuses to study formal technique because he or she is afraid it’ll ruin his or her “touch”—the artistic personality.
Teach, or die
There’s one thing your blog can’t live without. And that’s teaching.
Nobody cares who you are, but they love to surf the Internet and learn things. If you’re giving away useful content that creates value for others, they’ll start showing interest in you.
People care about you in as much as you help them.
It’s tough to learn, but it’s true. People have the same ego problem you have. Learn to harness that, and you’ll start getting attention. The main purpose of blogging is to give your audience