This guest post is written by Anthony from The Travel Tart.
When I first started my travel website in 2009, I just wanted to get my travel writing out there, because I was frustrated with the way traditional media worked. Little did I know that having an online presence would lead to opportunities for press trips to all corners of the globe, and I did this from scratch!
In 2010 alone, I went on press trips to Fiji, the United Kingdom and South Africa. I have also recently become partners with a major adventure travel company that will provide more opportunities for press trips in the coming year.
When I talk about press trips, I mean trips where all expenses such as flights, meals, accommodation, and activities are covered. Considering I only started my blog in 2009 with virtually zero knowledge of how the Internet worked, that’s pretty good!
Would you like to use your travel blog to travel the world? This is what I’ve learned from my experiences.
Blogging has advantages over traditional media
Traditional media such as newspapers, radio, and television have a scattergun approach: they broadcast all sorts of information to everyone, but this information isn’t relevant or interesting to all of these eyeballs.
However, being a blogger with an online presence means that one can use multimedia such as writing, photography and video for the website. These media can be used to portray the same story in different ways.
The blog media offer numerous benefits over traditional media:
- Speed: bloggers can post something about an experience on the day, and start attracting traffic immediately. Traditional media people have to write the story, submit it to an editor, wait for approval, and then have the piece published—a process that can often take weeks or even months
- Using photography and video footage can show an experience, instead of telling it. Newspapers and magazines can’t do this. For example, try writing about an experience such as bungee jumping off a perfectly stable rock ledge for a 70 metre freefall. This video communicates the experience much more effectively.
- You can create multiple articles from one trip. I normally do a blogging campaign for these press trips by producing numerous posts, with each one focusing on something different from the trip. The number of posts per trip varies depending on what I experience. As an example, I’ve created 15-20 posts for a two-week press trip, and