This post is by The Blog Tyrant.
My blog is only 22 posts old but I already get close to 100 comments on most of the articles I write. I recently wrote about how to increase conversions and got over 250 comments in about six hours. It’s a surprising amount.
So why is my blog getting so many comments? And more importantly, what can you do to replicate the commenting frenzy on your own blog? Let’s take a look.
Why comments matter
The first thing I want to talk about is why comments are important to a blog. It’s quite simple—one word in fact: community. Blog comments are a sign that your community is healthy and functional. The post I linked to above was the 18th article I had written on Blog Tyrant and I hardly had to participate in the discussion: my readers did it all. I just put up a post and watched my amazing community help each other out with their questions and concerns. I felt like a proud dad.
I’ve found that if you can increase comments on your blog, you’ll often find that traffic, subscribers, and all the other nice metrics rise as well. In fact, when I look in my analytics I see that the posts that get the most comments also do the most converting and bring the most visitors—not the other way around.
Let’s say that again: more comments lead to more traffic, conversions, and sign ups.
How I get people to comment
I want to share some simple little strategies that I use on my blog to get comments, and lots of them.
1. Close comments
Wait a second … close comments? Yep, close them. After two weeks I close off the comments on my posts so that people have to wait for a new post if they want to start commenting. Sounds counter-intuitive doesn’t it? In fact, just two weeks ago I got an email from another blogger who asked:
Why do you close comments on old articles? What if people want to add to the discussion? You may as well close comments entirely.
I visited his blog and, quite ironically, almost every post he has written has zero comments. Unfortunately this guy has underestimated the power of scarcity. People are much more likely to interact with