Dec 212010

Many bloggers develop products as a way to monetize their blogging, but one problem that more bloggers are running into is that they become very dependent upon product launches.

A product launch can bring a lot of profitability to your blog, but what happens when things die down after that launch? For many bloggers, the income dries up after a launch, so they’re forced to start thinking about the next one. Once things die down after a spike of traffic from that next product, they’re again forced to starting thinking of another … and another…

Not only can this be an exhausting process (developing products takes a lot of energy), but it can actually give your readers launch fatigue:  they become frustrated with all your promotion and less responsive to your offers.

While there’s nothing wrong with offering multiple products, perhaps it’s worth considering some strategies to maximize the profitability of the products you already have. In this video, I share one tactic that has enabled me to increase sales of products over the long term, rather than just live off the spikes in profit that come after launch. In the video, I also mention an article that explains the topic in detail: it’s How to Extend the Profitability of an Ebook Beyond Launch Week.

See the full-sized video here.

Transcription: Extending the Life of Products After Launch

Today I want to talk today about products. A lot of bloggers have released products, whether they be ebooks, courses, membership sites, software, t-shirts—whatever it might be. A lot of bloggers have been releasing products in 2010. But what I’m seeing is some bloggers getting trapped into this cycle of launching products, and to stay profitable they feel like they need to be launching product after product after product after product. It’s understandable that they do that—and by “they” I mean “we,” really, because this is something that I’ve fallen into and have been challenged about recently.

The reason we do it is that when you launch a product, a good product launch should be a profitable thing, and it will see a spike in your revenue. I’ve posted my income trends over the last six or so months, and you see these months when I launch an ebook, there’s a spike in revenue. It can be an exciting thing, an exhilarating thing, and it can be quite addictive to see the dollars roll in

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