This guest post is by Ali Luke of Aliventures.
Does great writing matter in blogging?
It’s a debate that isn’t over—yet. But it’s one where more and more blogging experts are emphasizing that your writing does matter, and that readers are drawn in by a strong, engaging voice.
Great writing will:
- encourage people to share your content
- persuade readers to subscribe for more of the same
- get a powerful response—like comments or sales
- make you look like a big player in the blogosphere, even if you’re just starting out.
You might not think of yourself as a writer, but your writing skills will make or break your blogging career. Here are five ways to improve.
1. Blog regularly
If you talk to any writer, they’ll tell you that you need to write regularly. We bloggers, of course, have an advantage here; there are a bunch of good reasons to produce frequent posts (encouraging search engine traffic, and keeping readers engaged, for instance).
Blogging regularly doesn’t necessarily mean daily. In fact, you’ll almost certainly do better by writing slightly less often and putting more time and effort into your posts: after all, wouldn’t you rather your readers were eagerly looking forward to your next in-depth post, instead of skipping past yet another mediocre 300 word piece that you’ve churned out?
To get into a regular blogging habit, try setting up a blogging calendar. Once you’ve found a comfortable routine, it’s easy to keep going.
2. Learn actively
Just writing regularly won’t get you far. It’s also important to actively learn about writing—to look for areas where you want to improve.
You need to slow down when you write. You need to think about what you’re writing, and how it works to capture reader attention. You need to devote conscious attention to improving your work to make it more effective. More readable. More captivating and compelling.
—James Chartrand, Why You Shouldn’t Write Often, Men with Pens
So how do you give your writing that “conscious attention” which James is talking about?
- Read writing blogs. Ideally, subscribe to them so you get daily tips and inspiration. I’d recommend Daily Writing Tips, Copyblogger, and Men with Pens, for starters.
- Invest in great ebooks. The Copywriting Scorecard for Bloggers is a fantastic resource to have to hand. And if your grammar and spelling could use a bit of work, get 100 Writing Mistakes to Avoid (from Daily Writing Tips).
- Read brilliantly-written blogs, and