For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.
The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
#1: I can’t keep track of what’s going on!
Cure: Start a social dashboard.
Social media management platforms allow you to consolidate multiple social media accounts into one place, so you can manage them all more efficiently. You get an overview of what is happening in different channels, all on one screen. The benefits extend far beyond that, but that’s enough of a reason to look into these solutions. Some solid choices include Hootsuite and Awareness. But different platforms work better for different needs.
#2: I’m talking to a bunch of nobodies!
You exchange 40 tweets with someone who is knowledgeable about your industry. Great! A real prospect! Then you find out that she is a 20-year-old college student (with 15 Twitter followers) writing a paper – and she has absolutely no ability to make a purchasing decision.
Cure: Understand social influence.
You should spend time engaging with people who can move your business forward. That means you need to identify the most influential social media people in your niche. Klout is a tool that tracks influence on Twitter and Facebook. Use it to see if that person is a thought leader, a connector, or a decision-maker.
#3: My customers are out there – but where?
You just know that your current customers are on social media. But your Facebook page only has 40 fans. Where are your customers, and how do you connect with them?
Cure: Check out your customers’ social profiles.
Flowtown and Gist both unify multiple social media presences based on your existing customer email database. This gives you a quick way to find out which of your customers are using different social media platforms, and which customers are influential.