This is a guest contribution from Tim Soulo.
This year I’ve managed to grow a photography blog by 500% in about 6 months and I think I’ve learned something along the way.
I was following five fundamental things that you can learn from any marketing blog, but I like to think that I’ve made a few personal discoveries about each of them.
And the most important of all the discoveries is how these five fundamentals unite into one solid strategy. Once you comprehend it your blog will start growing.
So let’s see if I’m good enough in sharing what I’ve learned.
1. Write Mind Blowing Content
I know it’s been said thousands (if not millions) of times how much the quality of your content matters. But let me try and give you a deeper understanding of this matter.
Poor content doesn’t get shared on social networks.
Of course you can always trick people into sharing your articles with all these “Social Locker” plugins (those will hide the content from readers unless they click on social sharing buttons). But this will only get you so far.
If your content is poor there’s no motivation for visitors to click the “tweet” button.
Unless of course you have a raving community of fans, who will support just about anything you do. But…
Poor content doesn’t attract fans.
How can you expect a person to stick with your blog if he can hardly make himself read the first few paragraphs of your boring article?
Remember this: every time you allow yourself to publish a mediocre article, you lose a few potential fans (and maybe a few existing ones as well).
Most free content is poor content.
I think many blog owners will support me on this one. How many guest post offers do you guys get per week? And how many of them are actually worth being published at your blog? Hardly a few.
And that is one of the reasons everybody hates SEO guys.
They order cheap content from freelance copywriters (like $5 for a 500 words article) and then send out canned emails to every blog they’re able to find, offering this poor content.
In their turn, lazy blog owners are often tempted by the chance to publish a readymade article on their blog. Somehow many of them still think that the more posts you publish, the better your blog performs.