This morning, a reader asked me this question:
“How do you motivate yourself to grow your blog traffic from day to day?”
We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘how to find readers page‘ and listen to my recent finding reader webinar) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge).
What you’re looking at is the traffic so far today (the blue line) on Digital Photography School compared to the traffic on the site one week ago (the orange line) – arranged by the hour.
I’ll tell you how to get this report below but first, the reason I love this report is that it tells me whether I’m on track to get as much traffic to my site today as I had this time last week.
Having something to compare traffic keeps me motivated to better the previous week’s result.
Note: I always choose to compare traffic from exactly 1 week previous because on our site we see quite distinct rises and falls in traffic on different days of the week.
In the chart above you can see the day’s traffic started well, with the first 4 hours between 1.7% and 18.1% higher than the previous week.
This all happened while I was asleep so when I checked in at 9am I was pleased! However, I also saw that from 6am-8am that we were beginning to slip behind.
Knowing this gave me a little bit of motivation to find some ways to drive more traffic to the site today.
I took a look at the schedule of Facebook updates that I had planned for the day and decided to move a status update I thought would drive some traffic to be earlier in the day.
That status update went live at 9am and resulted in a nice bump in traffic to get the blue line trending up above the orange again.
I also identified some older posts from my archives that I then scheduled to be tweeted throughout the next 24 hours (based upon my advice from last month to promote old content), which I thought would help us to keep nudging the traffic up higher for the rest of the day.
Having this report open is