If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice:
‘Leave comments on other blogs‘
It was the first piece of advice I remember reading about building readership (from memory a 2002 book by Rebecca Blood was the first blog tips that I ever read) and it’s advice I’ve heard (and given) hundreds of times, since.
In fact this advice is Day 20 in our 31 Days to Build a Better Blog workbook.
7 Benefits of Leaving Comments on Other People’s Blogs
1. Building your own profile – leaving a comment gets you seen. Leaving a good comment can make people pay attention.
2. Showcasing your expertise – sharing what you know or the experiences that you have can help build your credibility.
3. Getting to know other bloggers – leaving a comment can often be a great way to get on the radar of another blogger.
4. Driving traffic to your blog – as a result of your engagement, you will often get people checking out your blog.
5. Idea generation – often, when you engage in conversation in other blogs comments, you get ideas for your own blog posts.
6. Staying sharp - I find that reading and commenting on other blogs is a good daily discipline to help me keep abreast of what is happening in my industry and keep my brain engaged on the topics I write about. It’s also great writing practice!
7. Opportunities May Follow – just last week someone left a comment on my photography blog that I thought was so insightful that I asked them to write a guest post. In fact, now I think of it, one of our most successful eBook authors on dPS first made himself known to me through a great comment on the blog. You never know where a great comment might lead!
1 Problem with Leaving Comments on Other People’s Blogs
The problem with leaving comments on other blogs, as a technique to grow traffic, is that while it can have many benefits it can also end up hurting your blog’s brand and reputation – if you don’t do it the right way.
This post is an attempt to give you some advice on how to leave comments effectively and what to avoid.
4 Types of Commenters
Over the last 10 years I’ve