Next week marks the 3 month anniversary of Vanessa (my wife) starting her first blog at Style and Shenanigans.
It’s been a fascinating process to watch her plan, launch and grow her blog.
Some might imagine that being married to ‘the ProBlogger’ means she’s constantly being told what to do and being given secret tips and advice – however I’ve been remarkably restrained in my involvement and very impressed by what she’s intuitively built already.
While she’s not got a huge readership – it continues to grow and it has already opened up some pretty cool opportunities for her.
In fact having watched her over these last 3 months I have been somewhat inspired and learned a lot and in this post want to share some of the things I think she’s done well that have helped her to grow her blog’s traffic and profile already.
My hope is that in doing so it’ll help others at the beginning of their blogging journey to get their blogs rolling.
1. Focus Upon Community Management
Perhaps the #1 thing that I’ve been impressed with so far is Vanessa’s commitment to engaging with her readership.
This has shone through in a number of ways including:
- writing in an engaging style – most of her posts end with a question that invites comment
- every comment on the blog is responded to
- every comment on her Facebook Page is responded to
- every incoming Tweet to our Twitter account is responded to
This is partly just who Vanessa is (she’s very engaging and inclusive in real life) but was something that probably stretched her a little too. I remember in the early days when she would get comments from people she didn’t know for the first few times it was certainly a bizarre feeling for her to engage with them – but she’s fully into the swing of things now!
Interestingly she’s now well and truly passed the tipping point of having more ‘strangers’ reading her blog and following her on Facebook and Twitter than she has ‘real life’ friends.
2. Personal/Personality Driven Content
I wrote a few weeks ago about Vanessa’s first foray into including a few ‘selfies’ on the blog. These more personal posts have continued and have been received well (they’ve been the most commented posts on the site).
Other experiments with a more personal style of content included