This is a guest contribution from Will, a young entrepreneur slash marketer.
We can all agree that the most popular blogs have a few things in common – they all inspire, interact with and inform their readers. As Darren has discussed before, these three pillars should form the foundation for your blog’s content plan.
I’m not much of one for introductions, so let’s just jump right in…
As you continue reading, you’ll learn specific tactics and strategies to utilise inspiration, interaction and information on your blog.
How to Inspire Your Audience
Remember that both positive and negative emotions are inspirational; what matters is that your readers are provoked. Not in a manipulative way, but so that they genuinely want to learn more and take action.
Here’s how to create that inspiration for your fans:
You’ll be amazed how far simple enthusiasm gets you. When you’re genuinely excited about your niche, people notice.
So, how do you show your passion to your audience? Just think about how you’d identify an enthusiastic person:
- An enthusiastic person loves what they do
- An enthusiastic person works hard and takes initiative
- An enthusiastic person wants to share their ideas and experiences
How can you display these qualities to your audience?
Tell Your Story Share Your Own Inspirations
One of the best ways to inspire your readers is by telling them who or what helped you become the expert that you are today. This shows them that everyone starts somewhere, plus it makes your current authority that much more believable.
If you credit another expert in your niche, all the better! You’ll be giving your readership another resource to learn from. Remember that the other authorities in your niche are your partners, not your competitors.
Some people might call this a moral grey area, but nothing inspires people to take action like controversy.
Controversy doesn’t always have to be negative, though. For example, my buddy Kyle wrote a great post on our blog titled The Harsh Truth: Why your Side-Business is Failing and How to Fix It… While the message is controversial, the end result is that our entrepreneurial readers were inspired to work smarter and harder on their startup ideas.
How to Interact with Your Audience
Interaction only happens when your audience feels completely comfortable. So, whatever platform you push your readers to interact on, be personal, friendly and natural.
Here are a few ways to create more interaction opportunities for your audience:
Interview Other Experts
Interviews allow your