Are you disillusioned or frustrated with Facebook?
I’ve lost count of the amount of times I’ve heard bloggers say that they are unhappy with the changes Facebook have made to their algorithm in the last 12 months – changes that make it harder for those who ‘like’ your page to actually see your updates.
I admit to this frustration too.
12 months ago on a webinar I declared I was considering switching most of my social media efforts away from Facebook to other social networks because I was so frustrated. I’d put years of effort into building my Facebook following only to see the company make changes to show fewer and fewer of my updates to followers.
It hurt to see all that effort seemingly go to waste.
However it wasn’t wasted and rather than giving up I decided to try to understand and work within the changes Facebook had made.
Thankfully that approach has paid off.
As regular readers of ProBlogger know – of late I’ve been investing even more time into Facebook as a place to share the content published on dPS and to build community with our readers.
I wrote about this a few weeks ago in a post titled How I Increased Facebook Reach and Engagement by 200-300% this Week.
I’ve continued to experiment with and evolve the strategies mentioned in the above post on the dPS Facebook page but today wanted to point readers to Facebook’s own words on the changes they’ve made over the last few months – words that I think give some hints as to how a blogger should approach building their page on Facebook.
Towards the end of August Facebook published a post on their Business Blog titled News Feed FYI: Showing More High Quality Content which spoke of the changes that they’d made.
While it didn’t give specific information on exactly how their algorithm decides what updates to show it does give some good hints that I think are worth pondering as a Facebook page owner.
What to Focus Your Efforts On with Facebook
The post indicates there are thousands of factors that determine if someone who has liked your page will actually see your content but that really it boils down to a few main things. Here they are in the words of Facebook itslef:
- Make your posts timely and relevant
- Build credibility and trust with your audience
- Ask yourself, “Would people share