This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist.
Bloggers hear a lot of advice about content marketing, email marketing, and social media marketing, but you may have noticed something new pop into the online landscape lately – visual marketing.
So yes, even though you are a blogger and your job is to create written content, I am here to tell you that you need some visual content too.
Visual marketing is simply using images to communicate a message about your blog or your business. The images you use can come in a number of formats (jpeg, video, PDF, slide, print etc.) and can contain a wide variety of content (text, photographs, diagrams, icons etc.) so the definition of visual marketing is actually a lot wider that in seems. You can create visual content that suits you, your blog, and your audience… the key is to get visual.
1. Social is visual.
If you are using social media platforms to engage with your audience and market your blog then you need visual content.
Social media is visual: brands that share visual content on platforms like Facebook, Twitter and Google+ get more engagement than brands that do not; and visual platforms like Pinterest, YouTube and Instagram drive traffic back to blogs.
2. People are visual.
Visual content catches people attention: it often resonates in a way that words alone do not, and it is generally more memorable. The saying “A picture is worth one thousand words” came to be popular for a reason! People are visual, so it makes sense to incorporate visual content along with your written content as a way to engage with your audience.
We are bloggers. Words come easy to us! But I am sure we all experience a similar problem in our respective niches: there are a number of bloggers blogging about the same topics we blog about. Visual marketing is your chance to stand out, particularly if it is not popular yet in your niche. And visual content is a great way to share your message in some new and engaging ways.