What’s the one thing that you should do on your blog every day (or at least regularly)?
“Create new content!”
Good answer! Without regular new content your blog isn’t really a blog is it?
Another Great Daily Exercise for Your Blog
But other than creating new content – what else should you be paying attention to every day?
I want to suggest a simple activity that I think can be almost as important as creating new content for your blog.
It’s still content related but it’s about paying some attention to OLD posts.
Lately, I’ve been paying as much attention to my archives as I have to writing new content. And it’s paying off driving more traffic to old posts, finding new readers and importantly, improving the quality of content on the blog as a whole.
Here’s what I do:
1. Select a Post
I choose a post each day that is at least a year old. I usually choose one that is 2-3 years old and one that could do with some attention.
My criteria for selection is that it is a post with one or more of the following criteria:
- It has performed well in the past, in terms of traffic or comment numbers
- It has dated and needs updating to make it relevant for today
- It was a good post but for one reason or another didn’t perform to its potential
I usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast.
2. Update It
By updating the post I mean numerous things, depending upon the post itself. These might include:
This can be anything from a proof read through to a larger ‘rewrite’ of the post (or sections of it). I might add updates to make the post relevant to today or even add images/diagrams etc. Ultimately, it is about improving the content to make it more useful for readers.
Search Engine Optimisation
I don’t spend a heap of time on SEO but as I read back through the post, I will tweak it to better optimise for search engines. I use Yoast’s plugin for this and it helps by suggesting areas the post can be improved (heading, titles, alt tags, meta descriptions etc).
I also add links to other relevant posts on the blog. This is not only good for SEO, it’s good for readers too.