This is a guest contribution from our very own Shayne Tilley.
Before you hit me up for a loan, let me preface this post. That number represents eBooks sold in for various masters and partners in the last decade. Yes there are a couple of mine in there, but it’s a tiny fraction of a % of the total.
Okay, with that out of the way, a big part of my digital life has revolved around eBooks. I’ve been trying to sell eBooks before anyone really knew what they were. I’ve tried just about every approach, channel, launch strategy there is, and made pretty much every mistake in the eBook. I’ll admit, a lot of the time I was making it up as I went along. There were no rules to this eBook game.
If you’re about to start your own journey with eBooks here are 30 lessons I learnt along the way…
1. Good eBooks sell eBooks
When it comes to selling eBooks, there are lots of techniques and tactics that will people motivated to buy, but there is none more powerful that a great eBook.
True word of mouth will sell more copies than your marketing copy ever will.
2. Page count doesn’t matter (when it comes to pricing)
People are happy to spend a $100 on an eBook that solves a problem they put a high value on. Higher than the eBook price anyway. The length of your eBook should be as long at it needs to be to deliver the value you promise.
Don’t pad for price.
3. Some people are great at explaining things, some are not
I read and listen to people like Darren and my friend Kevin Yank and I know they are better at explaining things than I am. It’s the truth but it didn’t stop me writing two eBooks. It did teach me that I needed to focus on the skills I wanted to improve on.
4. Momentum early pays off immediately and in the long run
Every eBook I’ve launched that has gained great early momentum (and was evergreen) has always delivered the most over a long period of time.
Don’t think about what you’ll earn from great launch now; think of the impact momentum will carry over the life of the eBook.
5. You’re not actually selling content
I’m talking about practical eBooks here. You can read / listen / watch for free on the web