This is a guest contribution by Jackson Nwachukwu, freelance blogger and content writer.
Who doesn’t know how to write an email? Everyone emails, don’t they? Well, let me start by telling you that there are emails and then there are professional emails.
As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it?
It’s no-brainer e-mails are becoming the primary objects of online marketing.
Tell me one thing we do today online that does not involve writing an e-mail and you can stop reading this article right now!
Call it promotional emails, follow up emails, sells emails, update emails, mention them… they are all professional emails and factors in what we do today online. Hence, calling this a factoid is clearly an understatement; but a reality to reckon with.
Every single day that passes by bloggers, content marketers, freelance writers and so on write and send e-mails to their targeted audience but very few of these people have taken their time to look into the “how to” in e-mail writing.
In this article on USA Today, we can read about how the today’s tech savvy individuals and companies carry technology like an egg but often lose their professional touch and reputation because of one e-mail that went wrong. E-mails exchanges are going viral and have seen to be a much faster and efficient way to correspond to today’s business.
This simple mindset is critical to understanding what professional image or reputation you portray on the other side of the world each time you push that send button on your email composer.
Now I want you to do this right when you write your next email which is why I’ve listed some simple tips to writing a professional e-mail that gets replies and action plans to take. Let’s see them:
Email Writing Tip #1: Avoid the Robot Greeting
It shouldn’t be news to learn that the very first thing you should do, when writing an email, is to greet the recipient. You would be surprised how many folks get this wrong, all the time.
I’ve read a couple of emails that started off with robot greeting (a programmed and non-human greeting) and guess what, I never get to finish reading them. Emails that start off with the