Note: This post has been updated with fresh examples including our most seen post ever.
While our Digital Photography School Facebook Page is something that I update every day with new posts (and it does pretty decently with engagement and driving traffic). Based on some of Amy’s teaching (you can hear them in the virtual ticket) I decided to mix things up and this week I’ve experimented with a few new types of status updates on the page.
Aside: much of what I actioned I already knew I should be doing (or that I’d done once or twice before)… but wasn’t actually actioning regularly. Isn’t that always the way?!
Here are some of the things I’ve experimented with this week:
I’ve long known that images are GOLD on Facebook and have played around with status updates that are a great image from a blog post and a link in the image description. However, truth be told, I get lazy at times and fall into the trap of just adding a link into the status update area and let Facebook pull in an image automatically from the post.
This week I decided to pull my finger out and stop with the laziness and play with a couple of types of image updates. In doing so I realised that the ‘good’ results we’d been getting previously with Facebook pulling in small images from our post meant that we were well and truly under performing.
Single Image Updates
Here’s an example of one of these. I chose a visually striking image from this blog post and uploaded the photo to Facebook. I then added a description of the image and a call to action to read the post.
The post got a higher than normal number of likes and shares and drove some really decent traffic to the site.
I’ve never done ‘collage’ based image updates on Facebook before so this was a very new experiment for me. I’m glad I did it. I used a free web based app called Pic Monkey to create these collages which were a collection of images from blog posts. Here are some examples: