Several years ago on my photography site I was approached by a company who sold a software product for photographers. They wanted to run a banner ad campaign on my site to promote a new product.
Their product was a quality one from a source I trusted and it was relevant to our readers so I sold them a banner ad that would run in the sidebar of my blog for the duration of a month for the cost of $2000.
The month ran it’s course and I emailed my contact at the company to see if they’d like to renew the ad. They didn’t.
It turns out that the banner ad had not driven enough sales for them to justify running the ad again (from what I know the sales generated from the ad made the company about $1000 – so given they paid $2000 it was a loss).
A year later noticed that they’d released a new product so I emailed them to ask if they’d like to try another ad campaign – potentially something in a different position on the site or even a competition/giveaway to give them a different type of exposure.
They said now but mentioned that they now had an affiliate program and would be willing to give me a review copy of the software for me to review. The commission on this $100 product was 30%.
I signed up for the affiliate program – wrote a post that gave a fair review of the product and posted it onto the blog. I pushed traffic to that post in our weekly newsletter and via social media and we ended up selling around 300 copies of the software over the coming weeks – making a total of $9000 in commission.
A Win/Win/Win for All Parties
While affiliate campaigns are not always going to have this result – I think this is a great example of how affiliate marketing can actually be a Win for everyone.
It was a Win for Me
Obviously I was happy with this affiliate campaign. While it took a little more work to review and write a post than to put a banner ad in our sidebar the increase in earnings from $2000 to $9000 was great for the bottom line of my business.
It was a Win for the Brand
The beauty of an affiliate program when you’re the manufacturing