Last night while speaking at a small event here in Melbourne I was asked to identify the most common hurdles that bloggers face in building profitable blogs.
It was a tricky question to answer – not because there are not many hurdles… but because there are so many and each blogger seems to face their own unique set of them.
Here are a few of the hurdles that I’ve faced and some further reading on how I got over them.
1. Technical Know How
When I started blogging I was using the web for email and occasional research for essays for the study I was doing. I’d used IRC chat but had never created a web page, had never ‘coded’ anything, had no understanding of how to register a domain or get a site on a server and had no ability when it came to designing a blog.
As a result I made a lot of mistakes in those early years with poor choices of blogging platforms, domain names etc.
The big lessons for me in this was that while there was a lot I didn’t know about blogging and there was always something to learn (and there still is 10 years later) you really don’t need to know it all at once.
Start simple and grow your knowledge and skills as you need them – and as you’re able you might also like to look at partnering with others or outsourcing to people who complement your skill set.
Further Reading: I’m not technical enough to blog: Misconceptions Bloggers Have #4
2. Fear of Looking Stupid
As a result of #1 one of the earliest challenges that could have held me back was looking stupid. I have distinct memories in the first few months of blogging where I would compare my very poorly designed and badly written blog (at least that’s what I saw) with other bloggers who seemed to know what they were doing – I remember wondering if people were reading purely for a laugh.
Luckily I got past this fear and kept working on developing my blogging voice and skill set and in time the fear subsided.
I think the other key for me in overcoming this fear was to focus my energies on creating content with my blog that attempted to solve tangible problems that