Jen Bishop is the creative force behind Interiors Addict, the leading Australian blog dedicated to interiors and home wares. She was made redundant a year into starting her blog and was accidentally thrust into the world of full-time blogging.
I’ve loved watching her journey. She started off with a hobby blog on Tumblr and now reaches over 50,000 readers each month. In this interview, we discuss what she has accomplished since becoming a full-time blogger.
You became a full-time blogger earlier than planned. Did the need for immediate income affect your blog strategy?
Not really. I always wanted my blog monetization to be more display ads than sponsored content. What I did do earlier than expected was start working with an agency, who sell my ads on commission. That’s proven to be a good move.
What have been your most successful methods of monetization?
Banner advertising, without a doubt. Now that’s more established with bigger names on board, booking multiple times, I wanted to concentrate on the sponsored content side too. I also make money from social media consulting work with businesses in the interiors industry, and a little from job ads.
Your blog posts tend to be more newsy, with the occasional in-depth feature. How much time do you spend actually writing the blog content?
That really varies. I’m a very fast writer, after 14 years as a journalist, but I spend an minimum of 2 hours a day writing. Some days I’ll write from 7am to 3pm and suddenly realise I’m starving and have missed lunch!
You’ve turned your passion into a full time job. Have you ever felt sick or writing about the same thing repeatedly?
Never! I still feel like I’m living the dream, writing about what I love, day in, day out. I think this has a lot to do with the fact that I make my money from advertising so I have absolute freedom with the content. I can write whatever I like and about whoever I like. I can honestly say I have never put any thought into SEO or link-baiting or what might rank well. I just write about what I love, and know my readers love, and lots of it, and I hope that I write it well.
You do a lot of in-person networking at events and conferences. Has this contributed to your success?
It’s definitely good for raising your profile as