Two months ago I went through the process of hiring a small group of writers to write weekly tutorials for Digital Photography School. I’ve written about the process of how I hire writers previously here on Problogger but today want to share some of the qualities I look for in the writers I hired this time around.
My hope is that it might both help those who are hiring bloggers but also those who are applying for blogging jobs.
Of course it is virtually impossible to find a blogger who is perfect in each of the following areas – however the more they have the higher the chances of me hiring them.
11 Characteristics I Look For When Hiring Bloggers
1. Expertise and Experience in the Blog’s Topic
This is fairly obvious but needs to be said. When I recently hired bloggers to write for my photography blog I of course needed them to show that they were experienced in the area of photography.
My blogs are ‘how to’ type blogs so in order to be able to teach one needs to understand their topic.
This does not mean I only hire highly experienced and trained experts – I have hired less experienced writers who bring other skills to the table – but expertise certainly helps.
When I invite applications to be submitted I always ask applicants to share their experience and to submit previously written work and to show their photographic portfolio. It is usually pretty evident from this as to whether the person understands what they are talking about.
2. Passion for the Topic
Experience is one thing – but being able to write with enthusiasm and passion for a topic is one thing that can add a lot to a blog post so I’m also keen to find writers who LOVE the topic.
In many ways I’d sooner hire someone with an intermediate experience level but who was very passionate than someone who was an expert who writes in a way that makes the reader wonder if the person cares about what they’re writing about.
Passion comes through in the way an applicant communicates in their application but also in previous work and also in the test posts that we have our applicants submit.
3. Quality of Posts
Another no brainer but you’d be amazed how many application I receive that show a lack of attention to detail in the actual application. If you’re applying for a writing job you