In our most recent webinar we had 700 questions submitted by attendees – many of which we simply didn’t have time to cover.
Here are 3 of those questions and some quick answers.
How to Build a Brand for Your Blog
“What is the most important rule of thumb for building a brand?” – David
I think the most critical thing you can do in building a brand around your blog is to give some time to considering what kind of brand you want to build.
Amazon Founder Jeff Bezos is famously quoted as saying that “a brand is what people say about you when you’re not in the room” – the question I think we all should ask is:
Identify what you want to be known for and you’ll be in a much better position to BE that – which is key to building your brand.
This clarity will inform the way that you write, the topics you cover, the social media personas you build etc – all of which contribute to your brand.
Some further reading on Branding Blogs:
- A Key to Building a Sustainable Online Personal Brand
- Branding a Blog is Difficult – Or Is It?
- Branding Your Blog: You’re Doing it All Wrong
Choosing a Niche: Profitability vs Personal Interest
“What is more important, finding a profitable niche or finding something you love writing about?” – Carley
Great question and one that I’m sure there are going to be many perspectives on!
I guess it really comes down to your goals as a blogger as to how you answer that question.
At one end of the spectrum – if you have no intention of making money blogging then obviously profitability of the niche does not come into it.
At the other end of the spectrum – if you are blogging with the sole intent of making money then you’ll want to give the profitability of the niche at least some consideration.
Most ProBlogger readers however start out with mixed emotions and so the answer is somewhere between the two.
I personally have had 30 blogs over the years – the two that have had most success and profit have been the two blogs that I started because I really wanted to talk about the topics (blogging and photography).
My genuine interest in the topic sustained me through the tough times and