Aug 142013

This is a guest contribution from Olivia RoseA question mark

How much time have you spent on the branding of your blog? If you haven’t branded your blog, you may not realise what you’re missing out on.

Branding a blog is extremely important but it is also a bit of a nebulous concept to those who are not professionals in the marketing industry. The first step is to understand what a brand is and how it can help you develop your blog and reach and retain your audience. You also need to understand how to properly build a brand, or when rebranding may be necessary.

So let’s start at the beginning.

What is a Brand?

A brand is the essence of a thing. Your blog’s brand contains its tone, humour, character, colour scheme, visual logos and much more. A brand needs to be a cohesive thing and the actual thrust of the brand should be something simple that encapsulates what your blog is about. Your brand will also need to be about; who you are, and what your blog means to you and your readers. Once you have answered these core questions you will be able to begin connecting with readers who identify with your blog’s brand.

Rainbow colour chart

Why Should You Brand Your Blog?

Branding offers some very simple benefits, such as the ability to merchandise. However, it also offers subtler benefits. Customers will know what to expect from you and will understand who you are and what you represent. The power behind your brand will lead you into larger overall market exposure that can help expand your readership. Virtually every successful blog out there has a very clear brand that is emphasised and developed.

How Do You Brand a Blog?

Branding a blog begins with brainstorming. You will need to ask yourself very important questions, such as what your blog is about, what your goals are and how you want readers to engage with you – emotionally. You will then want to narrow this down to a few core concepts that form the foundation of what your brand represents. From there you can develop a name, slogan and logo, and a blog colour scheme and style.

How Do You Design a Brand?

Branding is so much more than a colour scheme, but the colours you use are important so it’s worth spending some

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