This is a guest contribution from Brianne Bauer.
How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates.
But what’s missing? Here are six ways bloggers can become more attractive to advertisers.
Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others.
One of the growing metrics on an advertiser’s radar is a blog’s social media page. Advertisers not only look at how many followers a blog has but, more importantly, also look at the conversations being held on the blog’s page and social media channels. Can advertisers see themselves being a topic of conversation? Are open-ended questions being asked around a certain product?
When advertisers see a blog’s large following on Twitter, they see their ROI increasing. Incorporating sponsored social media posts (i.e. sponsored tweets) into your offerings will make a blog’s brand more lucrative. Outside of social media, consider other media. During the past five years, I’ve made more than 50 TV appearances that focused on blog content. As a lifestyle blogger this was a natural fit, and this is an attractive option to heighten exposure for your advertisers.
Get Advertisers Involved
Offer a variety of sponsorship opportunities other than banner ads. Polls, product spotlights and giveaways are great ways to help a blog’s aesthetic and give advertisers options to showcase their brand.
Some advertisers want to only participate in giveaways while others may only want to guest post. Guest posts are among the most common ways advertisers get involved with blogs. Guest posts are typically used by brands to build web traffic and to put readers in a purchasing frame of mind. Along with their content, guest posts typically have a byline and a link to the respective blog or website increasing their web stats.
Note that it is imperative to remain up front with readers and disclose that a special section is paid for.
Get Readers Interacting with Advertisers
This is arguably one of the most important components of a campaign. If, for example, a blogger reviews a storage product like Backup Genie review and then asks readers to weigh in with their opinions, ask them if they are already using it, plan on buying it or how