Over the last couple of years I’ve run semi-regular webinars for ProBlogger readers (sign up to get invitations to these free webinars here).
These webinars have not only received a lot of positive feedback, they’ve also been among the most energising things I’ve done on this site.
Here’s a few quick thoughts on why I love doing webinars:
1. Real time Interactions
When I first discovered blogging, one of the things I loved was that it opened up the potential to have almost immediate reactions and feedback from readers. You can have a post up and then 10-25 minutes later there might be a comment or two there.
A webinar speeds up this interaction to the point where it is virtually instantaneous. I can ask webinar attendees a question and within seconds, see a stream of responses.
Someone can submit a question and I can ask for clarification and get it immediately.
I can share what I’m thinking on a topic and get a gauge on whether it is resonating with those listening very quickly.
I find this live interaction is very energising. It keeps me on my feet and thinking fast too!
On the other side of this interaction is that after a webinar I notice that those who attended are more interactive with me. For example, I often see webinar attendees leaving more comments on blog posts, tweeting and even writing blog posts that link to mine on their blogs.
I guess a webinar has the benefit of opening the flood gates of interaction with some people – a very valuable thing.
2. It is personal
Quite often, the reactions I get after a webinar are readers telling me that they felt like they ‘know’ me more as a result of listening to my voice for an hour – as opposed to reading words on a page.
While I try to write as I speak, something often gets lost in the written word. A webinar allows me to more easily convey emotion, humour, tone – all of which has a big impact upon those listening.
Webinars have the ability to humanise your brand and break down false perceptions of you.
3. Verbalising your ideas has benefits
Verbalising your ideas in a webinar type situation also forces you to think about your topic in a different way. As a result, I quite often get moments of clarity on issues I’ve been struggling with in the preparation or running of a webinar. I’m not sure exactly what