This is a guest contribution by Nicholas Whitmore.
The title: What on earth does it mean?
Well, recently it seems like a lot of bloggers fancy themselves as marketers. You can’t read a post on a blog without seeing a load of other bloggers commenting at the bottom, with a link back to their own site. Of course other bloggers use black hat SEO tricks and other shady tactics in order to drive traffic to their blog. Each to their own you might say, but at the end of the day life can be much, much easier.
If you publish blog content that’s truly awesome, everyone else will market your blog for you.
If you seem to spend half your life trying to promote your blog with your efforts never coming to fruition, now’s the time to stop. There’s a reason why things aren’t working out – and you can bet your bottom dollar that it’s the actual content in your blog posts.
Sorry to have to break it to you, but your blog posts suck.
It’s time to go back to basics because if you’re guilty of trying to build links and force traffic to your blog, you’re trying too hard.
Building links and driving traffic to your website does not fall under the blogging remit – that’s marketing, something different altogether.
Good things come to those who wait
Starting a successful blog is not something that you can do overnight. In fact, it can take months or even years before you start to see traction and those crazy traffic figures you’ve dreamt of. If you’ve got a short attention span or you’re incredibly impatient, the chances are that you won’t make it as a blogger.
Whilst some bloggers out there make a living from their sites, don’t go quitting your day job and blowing your life savings just yet – getting a blog to the point where it can be successfully and sustainably monetized takes a very, very long time.
Expedite success with more awesome blog posts
The only way in which you can expedite the success of your blog is to publish more high quality content. Be careful not to inundate your visitors with too much content to digest though in