This is a guest contribution from Jonathan Goodman.
There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is.
Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. So is getting repeat customers. It allows you to focus on what you do best: make great art—writing material that people enjoy reading and writing material that will help thousands of people around the world.
All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.
There are a lot of great blog posts about creating communities, but this one is different. The 8 steps I describe below is the exact process I used to build the world’s biggest collaborative blog for personal trainers, in less than 2 years, with no connections and no technological acumen.
Whether you’re starting anew or you already have a blog you can apply these steps, in any order, to build your audience, network, and repeat readership.
Step 1 – The Idea
All good blogs are based on a powerful idea that fulfils or hits on a need. Perhaps there’s a knowledge gap in your industry or, in the case of the personal training industry, there was a lot of information but it was all boring text-book material.
The gap I filled was teaching personal trainers the soft side of training but adding in jokes, usually about how much I hate that stupid useless green bird in Angry Birds. Seriously, let’s talk about that bird for a minute. Anybody else hate that thing? He adds an element of difficulty into the game that I don’t appreciate. I just want to smash pigs and move onto the next level.
But I digress.
Build your community on a single powerful idea. Understanding the blogging medium requires a lighter and more approachable tone — don’t be afraid to approach your topic with humor and wit.
Most of all don’t ever hide your personality. People