Did you just write a killer blog post? Or do you have an event/product to promote?
The Problem of Sharing Links on Facebook
If so, you probably rely, at least partially, on linking to your webpage through Facebook. But lately Facebook is showing outbound links to such a small percentage of your page followers, that it’s potentially detrimental to blogs and businesses alike.
Bloggers have it worst because even when people click on a link through a Facebook and decide to share a blog post, they don’t share or interact on the Facebook post–they do it directly from the blog. So the Facebook post gets no interaction and therefore Facebook views it as irrelevant. Before I developed the Wave System I’ll outline below, my outbound links were being seen by less than 10% of the followers on my page.
I’ve spent a lot of time and money to acquire the fans on my pages; but when I write a blog post or have a sale that my readers can benefit from, Facebook doesn’t allow me to tell anybody about it.
Within 20 minutes, any post with a link from your Facebook post falls so far down the feed, it’s rendered useless.
By this time, you should know that the more interaction you get on a post, the more people will see it. If you have figured out a way to get people to interact on your promotional posts, I’m all ears. I’ve tested on 10 different pages and still haven’t figured it out.
Since payment buttons, squeeze page, and blogs usually exist outside of Facebook, you need people to click a link—a link that Facebook doesn’t want to show them.
You’re then left with two bad options:
Bad Option #1 – You can continue to post sales material multiple times a day and preface it sheepishly with words like:
In case you missed it earlier, just a reminder we’re having a big sale on our super premium widgets today.”
This way more people will see the ad, but it also means you’re no longer adding value to your followers and will probably get your page hidden.
Bad Option #2 – You can decide to pay for Facebook’s “pay to promote” feature. I like Facebook ads, but am I the only one who has noticed that it gets more and more expensive? It costs me $1,000 to promote a SINGLE POST to the followers on one of my pages.