This is a guest post by Kristi Hines.
One of the biggest challenges that bloggers face – whether they are blogging for themselves or their business – is creating enough content. Most people can’t just write a blog post in 15 minutes. Creating quality content takes a major investment of time and resources. If you’re struggling to create enough content, then here are some great ways to get additional content for your blog.
Supplement with Content Curation
If your challenge when it comes to content creation is coming up with original blog topics, then one way to fill up your editorial calendar is by adding curated content. Curated content is simply compiling and organizing content from other sources into one post. The Ultimate Resource Guide to Guest Blogging and Blogger Outreach is an example – it is simply a list of networks and posts from other sites on how to have successful guest blogging and blog outreach campaigns.
Note that these kinds of posts are not time savers – you still have to find the best pieces of content to curate, organize everything logically, give each piece a description, and compile it all together. But it can be a lifesaver when you’re having trouble coming up with new ideas while giving your audience some awesome content to chew on.
Tips for Great Curation Pieces
- Don’t only use curation pieces. It might give the impression that you have nothing original to say. For example, if you have five new posts a week, you could consider one curation post per week. If you have one new post a week, you could consider one curation post per month.
- Think about curation topics that could include one or more of your own posts. In the above-mentioned example, I included a post from the KISSmetrics blog on how to do guest blogging. This can help you highlight your own content as well as others.
- Use Google Reader to subscribe to your favorite sources. Google Reader has a great search function, so if you wanted to curate resources on a particular subject, you can use the search to find posts from every blog you are subscribed to via RSS.
I’ve found that content curation comes in handy in a couple of ways. For my blog, it gives me a weekly roundup post to rely upon with no inspiration needed. Even blogs like HubSpot and Social Media Examiner have their own