As bloggers, we’re always under time pressure to do more. Whether it’s releasing a product or engaging with users on a new social network, the blogger’s task list can seem overwhelming sometimes.
I think some of that overwhelm comes from the granularity with which we tend to look at our work. While breaking big challenges down into littler ones is a good way to tackle things, focusing on the little bits and pieces of our work can stop us seeing the bigger picture, and the natural connections between the individual things we’re doing.
Recently on #blogchat we had a discussion about where social media fits into blogging. If you look at that question on a really granular basis—”What will my next status update be about?”—then it can be difficult to see where social media might or might not work well. But if you look at the bigger picture, you’ll probably be more likely to ask, “Where doesn’t social media fit into blogging?”
Of course we need a bit more direction than that to work out how best to spend our time as bloggers, so today I thought I’d explain a bit about my approach to linking blogging, social media, and email.
Blogging is at the heart of what I do. My blog is my home base and is where I put most of my efforts. My blog is a place that another company like Twitter, or Facebook or G+ can’t take away from me if I break their terms of service or if they change their approach. It’s in my control and it’s where I ultimately build my brand and community.
My blog is a place where conversation and conversion certainly happens, but if I had to name my primary focus for my blog it would be that it is a place which I use to produce content that’s useful to my readers.
My hope is that every single day on my blogs, I help solve problems big and small for my readers through the content I produce there.
My blog is a place that is often the first point of contact with people. It’s a place where I hope I’m able to create an impression upon them that will drive them to connect more meaningfully in some way.
2. Social media
Social media is a place which I primarily use for conversation