This guest post is by Jarom Adair of Solopreneur Marketing.
“You lazy, ungrateful, good-for-nothing blog!”
You stare at the 0 comments accompanying each of your most recent posts.
“All you do is sit around all day. I’m the one doing all the work around here!”
Blogs are supposed to bring you traffic, collect comments, and spread your name across the Internet as everyone happily shares the content you so painstakingly created.
But instead, your blog acts more like an apathetic teenager.
It lounges around all day not lifting a finger to help your business. It takes up space and sucks up resources you could be using elsewhere. If you don’t continually feed it new content, it looks like an under-nourished street urchin, embarrassing you in front of visitors.
If you’ve ever handed out a business card and then said to yourself, “Great—now I’ve got to go update my blog before anybody sees it,” you know what I’m talking about.
But your blog was meant to be so much more than that.
Your blog is your baby. Like any good parent, you yearn for your blog to reach its full potential. You brought your blog into the world to see it increase its reach and influence and land new readers every day who will come and fully appreciate the value it holds. Like any good parent, you want your child to become more than you.
And yet there is sits, languishing away with a soda in one hand and the TV remote in the other, letting each new article you feed it slip into the chasm of archived posts without ever seeing the light of day. Despite your best efforts, your blog seems content to become just another forgotten collection of words on the Internet. Infinite potential … gone to waste.
But don’t despair! All the work you’ve put into your blog is not lost and your blog can, with a few simple strategies, bring you traffic, convert that traffic from visitors into leads, and build relationships with your audience till they can’t help but want to work with you—all with minimal prodding and nagging from you.
Grandma would be so proud.
So before you give it an ultimatum and kick it to the curb, use the following little-known strategies to transform your lazy bum of a blog into a productive member of society.
Get a job! And a haircut!
Before you put your blog to work with the upcoming strategies, you need to