Are Balancing Emerging Technology with Effective Strategy?

Last week I was asked at a conference to reflect upon the future of digital and among other things I made a reflection that seemed to resonate with those gathered. It was: Don’t throw out the baby with the bathwater. As online publishers we see a steady stream of articles being written about new and [...]

Why Interlinking Your Blogs Posts is a Must (and Not Just For SEO)

Why Interlinking Your Blogs Posts is a Must (and Not Just For SEO)

This is a guest contribution by Daniel Vassiliou of Endurance SEO. Everybody loves (LOVES) to talk about link building and find the latest and greatest technique for building backlinks to your blog. While this gets you more traffic and better rankings in the search engines, it can draw away from an equally important aspect of your blog – [...]

How To Use Auto Responder Emails to Boost Your Blogging Efforts

How To Use Auto Responder Emails to Boost Your Blogging Efforts

This is a guest contribution by Asher Elran of Dynamic Search. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip.   After you published a great post and pushed it through your social network, the third step [...]

How Much Content Should I Have Ready to Go When I Launch a Blog?

Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario What I actually have [...]

Blog This! Sometimes Going Back to Basics Leads to the Best Posts

Blog This! Sometimes Going Back to Basics Leads to the Best Posts

Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what YOU know (lessons you’ve learned, [...]

Blog This! Sometimes Going Back to Basics Leads to the Best Posts

Blog This! Sometimes Going Back to Basics Leads to the Best Posts

Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what YOU know (lessons you’ve learned, [...]

Will Your Content Marketing Last The Distance?

Will Your Content Marketing Last The Distance?

This is a guest contribution by Ruchi Pardal of ResultFirst. Some people believe that content marketing means multichannel, and seemingly mechanical, publishing of anything, anywhere. Their goal is to gain links and rank well (of course, momentarily) using thin content, spinned content, keyword-rich content or unnecessary press releases. That’s the kind of content marketing that [...]

How Many Posts Should a Blogger Post? [Pros and Cons of Daily Posting]

Almost every time I do a QA at a conference I’m asked this question – How many posts should I post? The frequency of blog posts is something that gets talked about a lot and there is no perfect answer for all blogs – but here are a few thoughts on the topic. The Pros [...]