Tips and Techniques for Selling Training on Your Blog

Training and electronic courses are common product offerings for bloggers, and as the range of tools and services available to help us create and market engaging courses has grown, so has the competition in this space. Jules Clancy talked earlier today about offering classes and training as a blog business model. Still wondering why you’d [...]

10 Popular Affiliate Programs for Small and Medium-sized Blogs

This guest post is by Charles Dearing of As we’ve already seen today, affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns. Because affiliate marketing doesn’t require affiliates to offer their [...]

Get Started Selling Electronic Products on Your Blog

Today I explained a bit about the strategy I use to sell electronic products through my blog at Digital Photography School. I sell ebooks, but as technology evolves, bloggers face a growing array of product creation possibilities. Just as many hop on board the product bandwagon, so many keep well away from it. But developing [...]

Starting Points for Selling Your Print Book Through Your Blog

Earlier today we heard from Kevin Cullis, who’s successfully using his blog to support his self-published print book, How to Start a Business: Mac Version. As print publishing evolves, we’re seeing more and more bloggers release printed books—either themselves or through established publishing houses, like I did. This is an interesting thrust for blogging. When [...]

Blog Business Model 1: Land Public Speaking Gigs Through Your Blog

This is the first post in our series on Blog Business Models. Marcus Sheridan runs The Sales Lion blog, where he explores the marketing approach he’s used to build a successful business. But his blog has helped Marcus springboard very successfully into the public speaking circuit. Marcus Sheridan of The Sales Lion Marcus has told us [...]

Book Review: Marketing In the Round

Understand the marketing round and develop your strategy Four marketing round approaches Measurement, refinement, and improvement. Each chapter in part two is laced with examples of integrated strategies used by real organisations, online and off, all with mulitmillion-dollar turnovers. Presenting actual case information to exemplify the points that have been made in the first section [...]

Build Readership by Building Leadership

We often hear the word “authority” mentioned in blogging circles, particularly in discussions around building a loyal following. At its most basic, authority is about knowing what you’re talking about, and who you’re talking to. If you think about it, this is a key to rich exchanges in the real world. Why wouldn’t it be [...]

Set Up Social Media to Give You Great Post Ideas

This guest post is by Douglas Lim of The 10 Habits of Highly Effective Social Media Marketing People. Finding articles and ideas for blog posts is an important skill for bloggers to master—and one that can now be leveraged through the power of social media. High-quality content is tweeted, liked, bookmarked, and shared around. That’s [...]